Secret Snafu is a company that produces funky and contentious Air Freshener designs that challenge the boring products available at the local supermarket or car store. Their objective is to make a statement and demand attention whilst also blessing the olfactory receptors with an enthralling scent.

Inventory Tycoon has had the pleasure of helping this business by setting up their Shopify store as well as organising product supply to suit their design and price requirements. We are now in the process of adding Search Engine Optimisation to their website to enhance organic traffic as well as adding their products to the Amazon Marketplace. We are also grateful to be part of Secret Snafu’s plans to add more products to their catalogue and increase site traffic via Pay Per Click Campaigns.


Elite Supplements is one of the biggest company’s in the Australian Supplement industry with 35 physical stores across the country and an ever growing online store. Their primary business objective is to provide quality supplements and advice, with the hope that more and more people become conscious of how important being, looking, and feeling healthy is.

Inventory Tycoon has worked closely with Elite Supplements to expand their existing brand reach via the Amazon and eBay Marketplaces. We have integrated their Shopify website with both marketplaces and optimised their product listings. We are also responsible for management and sustainment of their account, which entails product repricing, Pay Per Click campaign management, customer and account feedback administration, revenue reporting, and all future strategic planning for growth.


Shake of Shakes (SOS) is a new supplement company that has chosen to sell products via the Amazon AUS and US markets. The company is attempting to capture the ‘average joe and jane’ demographic, choosing to go toe-to-toe with the likes of ‘The Man Shake’ and ‘The Lady Shake’. They want to provide a meal replacement shake that tastes great, is cost effective, but most importantly helps individuals reach their weight loss goals.

Inventory Tycoon will create and optimise shake of shakes’ product listings, eventually handing over all management of the accounts to them for in-house administration. We will make this an easy transition by providing process documentation and free consultation for a specified period of time. The plan is to also launch an eCommerce store in Australia for Shake of Shakes. Once they are ready, we will develop this online store, including Search Engine Optimisation, Pay Per Click campaigns, and any other digital marketing services that they require. 



Full Throttle Training Centre is one of Canberra’s best boxing gyms. Their team strives to make everyone feel comfortable, no matter what age or fitness level. Their main business objective is to educate individuals and provide them the tools required to make positive lifestyle changes.

Inventory Tycoon is in the process of helping Full Throttle become a more recognised brand across Canberra. We are creating them a new website with fully integrated Search Engine Opimisation for improved organic rankings on Google. We will also be responsible for managing their social media and email digital marketing. We are excited for what the future holds for their business and are pleased to be helping them achieve further success.

Work done so far for SEO includes:

  • Search Console setup for submission xml sitemap optimization
  • Installed Yoast SEO WordPress Plugin
  • Robots Meta Tags Optimization
  • Duplicate Content Optimization
  • Generate XML sitemap for Google
  • Website Speed Optimization
  • SEO Meta tags optimization
  • SEO Off page optimization
  • Customized and Prioritized Keywords



HSU is a company with a foundation based on a clear vision and collective goal to produce only the finest apparel and accessories. HSU was cultivated to unite individuals around the world, as one community. Backed by a passionate and innovative team, every piece is designed with love and purpose, and every campaign and collection approached with heart and a dedication to influence. 

Inventory Tycoon is in the process of adding all of HSU’s product listings to Amazon and eBay. Once added, the listings will be strategically optimised and managed with the goal of increasing revenue and brand awareness, allowing new customers the chance to experience the brand and all it offers. Inventory Tycoon is here to ensure that HSU’s vision can be further realised:

“Unite with us and join us in our purpose and passion. We are a movement. A culture. We are one. We Are HSU.” 


Emrald Labs is a brand born from the ongoing commitment of its founders to source and utilise the best ingredients available, creating top quality supplements. For those looking to make their goals a reality it is necessary to train hard, eat well, and rest. Nothing comes easy. Anything worth while will require your all. Emrald Labs’ range of supplements have been designed to help you push through these difficult and draining moments, feeling stronger, sharper, recovered, and euphoric!

Achieve incredible health and fitness results by giving your body the ingredients that it requires to break through plateaus and start performing, feeling, and looking the way you have always dreamed. Give your body the love and attention it deserves.

Inventory Tycoon has helped shape and is now facilitating Emrald Lab’s entire digital marketing strategy, and we are now in the process of creating and optimising Amazon and eBay stores which will include ongoing management.